Jay-Z

Kevin Durant Signs With Jay-Z’s Roc Nation Sports


According to multiple sources, Oklahoma City Thunder superstar Kevin Durant will likely be leaving his current agency, Landmark Sports, to sign with Nets minority owner and rapper Jay-Z’s agency, Roc Nation Sports.

Per NBA rules, even a part owner is not allowed to also be an agent in the NBA, so if Durant does switch agents, Jay-Z will be forced to sell his very small share of the Nets.

Jay-Z already has signed clients in other sports, most notably Robinson Cano of the New York Yankees. Jay-Z hopes to expand this next project of his to the NBA.

Jay-Z has always been successful in his career, no matter in what field, and I expect that to continue as he moves towards becoming an agent. Even though he will probably have little-to-no influence on the business side of the agency, his name and presence alone are enough to convince athletes to leave their smaller name agencies to sign with Roc Nation.

For the Nets, this could be both a good thing and a bad thing. It could be good because if Jay-Z wants to, he can attempt to persuade clients to sign with his hometown and favorite team. However, he will no longer be an owner of that team, so players will not come to the Nets just to be closer to him.

If this is the end of Jay-Z’s minority ownership with the Nets, and it appears that it is, the Nets should be thankful for what he has given them. He was responsible for much of the branding of the team, including the logos and uniforms. He was also a big part of deciding to move the team to Brooklyn and actually getting it done. His concert was also the first ever show at Barclays Center and he will always have a special place in Nets history.

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